Shoppable by Referazon
Everything you need to move from product to Amazon video
Shoppable is a done-for-you service and order dashboard for Amazon brands, sellers, and agencies. You order videos, tell us what matters about the product, ship samples to assigned Amazon Influencers, and follow every order through submission to Amazon.
- Marketplace
- Amazon.com in the United States
- Order size
- 1 to 5 videos for one product
- Current price
- $49.99 per video
- Final step
- Influencer submission to Amazon
What is an Amazon Shoppable Video?
It is a product-focused video created and uploaded by an approved Amazon Influencer. The video lives on the influencer's Amazon storefront and may become eligible for additional placement on Amazon, including a product detail page. Amazon controls review, approval, and placement.
A Shoppable Video is not a customer review, a verified-purchase review, or a promised rating. The influencer receives a product sample to demonstrate and discuss according to the approved creative brief.
What is Shoppable used for?
Brands use Shoppable Videos to show a real person opening, using, explaining, assembling, or demonstrating a product. These videos are designed to build trust, answer shopper questions, clarify product use, and support conversion. Sales, rankings, SEO improvements, and product-page placement are not guaranteed.
What the service includes
- Vetted influencer matching: Referazon finds and assigns Amazon Influencers for the product.
- An AI-assisted creative brief: Product information can generate editable talking points, do's, and don'ts.
- Sample shipment management: Assigned addresses, carrier details, and tracking stay with the order.
- A dedicated dashboard: Customers can see statuses, assigned influencers, briefs, and available video links.
- Amazon submission: The influencer creates the requested video and submits it through their Amazon account.
Current Shoppable Video price
$49.99 per video
Each checkout supports one product and up to five videos.
The complete lifecycle
How Shoppable works
First-time and returning customers enter through different purchase paths, then follow the same brief, matching, shipping, production, and tracking process.
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1
Order videos
Choose a quantity from one to five for a single Amazon product and complete payment.
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2
Access the dashboard
Create an account, sign in, or continue with Google. First-time buyers should use the same email used at checkout.
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3
Complete the creative brief
Add the Amazon product link, choose a video style, and review the product talking points and direction.
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4
Referazon assigns influencers
The team matches vetted Amazon Influencers to the order and provides their shipping details.
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5
Ship product samples
Send a sample to each assigned influencer, then enter the carrier and tracking number in Shoppable.
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6
Influencers create the videos
Production begins after the samples arrive. Each influencer follows the creative brief while keeping an authentic voice.
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7
Videos are submitted to Amazon
The order becomes complete after all purchased content has been submitted. Amazon controls approval and placement.
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8
Follow delivery in My Orders
Return to the dashboard for status changes, brief access, influencer information, and available completed-video links.
Purchasing and account access
Ordering Shoppable Videos
First purchase
Order on the Referazon website
- Choose the video quantity and complete checkout.
- Use the account link after payment to create an account, sign in, or continue with Google.
- Use the same email address used during checkout.
- Shoppable attaches the eligible paid order and opens its creative brief.
Returning customer
Order inside Shoppable
- Sign in and open Order Videos.
- Select one to five videos and continue to Stripe Checkout.
- After payment is confirmed, select Next to open the creative brief.
- Track the new order alongside existing orders.
Creative direction
Complete the creative brief
The brief is the primary direction given to the influencer. Complete and review it carefully before submission because standard orders do not include creator approval, a draft approval round, or revisions.
Brand details Add the brand name, a useful description of the brand, and an optional logo.
Amazon product link Paste the product's Amazon.com detail-page URL. Shoppable uses the listing to retrieve available product information.
Video style Choose the format that best explains or demonstrates the product.
Talking points Provide three critical ideas the influencer should cover.
Content do's Explain what the creator should show, mention, or demonstrate.
Content don'ts Identify claims, visuals, topics, competitors, or wording the creator should avoid.
Available video styles
- Unboxing & Product Reviews
- Introduce the package and product, then explain the product's value and experience.
- Lifestyle UGC
- Show the product in the real environment or routine where a shopper would use it.
- Product Demonstrations
- Show how the product works and how a customer can get the most from it.
- How To Setup Assemble & Install
- Walk through setup, assembly, installation, or another process that may create purchase friction.
From matching to production
Influencer matching and product samples
Referazon handles influencer discovery and assignment. When matching is complete, the order shows the assigned influencer information and the shipping details needed for the next step.
Referazon handles
- Finding and assigning vetted Amazon Influencers
- Connecting each assignment to the correct order and brief
- Providing the influencer shipping information in Shoppable
- Tracking the order through production and Amazon submission
The customer handles
- Shipping one product sample to every assigned influencer shown
- Using a carrier that provides shipment tracking
- Entering the carrier and tracking number for each shipment
- Checking My Orders for any remaining action
Your dashboard
Track an order
Open My Orders to see current status, product and order information, the creative brief, assigned influencers, shipping fields, and available completed video links.
| Status | What it means | Who acts next |
|---|---|---|
| Create A Brief | Payment is complete, but the creative brief still needs to be submitted. | Customer |
| Assigning Influencers | The brief is complete and Referazon is assigning Amazon Influencers. | Referazon |
| Ship Samples | Influencers are assigned and product samples need to be shipped. | Customer |
| Samples Sent | Carrier and tracking details were entered and the samples are in transit. | Shipping carrier |
| Samples Received | The assigned influencer received the sample and can begin production. | Influencer |
| Order Complete | All purchased content has been submitted to Amazon. | Amazon controls review and placement |
Completed-video buttons appear in My Orders as links become available. An order marked complete means the purchased content was submitted to Amazon; it does not guarantee product-detail-page placement.
Important expectations
Policies and frequently asked questions
How much does a Shoppable Video cost?
The current price is $49.99 per video. An order can include one to five videos for one product.
Is my product eligible?
Contact Referazon before ordering so the team can confirm eligibility for the specific product. The current Shoppable service supports Amazon.com in the United States.
Is Amazon product-page placement guaranteed?
No. The influencer submits the completed video to Amazon, but Amazon controls review, approval, and where an approved video appears.
Does a video guarantee sales, conversion, or ranking gains?
No. Shoppable Videos are designed to build trust, answer questions, and support conversion, but performance outcomes are not guaranteed.
Is this an Amazon customer review or a promised rating?
No. It is a product video created by an Amazon Influencer. The service does not include a verified-purchase review, written customer review, or promised star rating.
Can I choose or approve the influencer?
Influencer matching is handled by Referazon. Standard orders do not include customer selection or approval of the assigned influencer.
Can I approve a draft or request revisions?
Standard orders do not include draft approval or a revision round. The submitted creative brief is the customer's direction. Contact support if the delivered work presents a specific execution problem.
How long does an order take?
There is no fixed turnaround guarantee. Timing depends on influencer matching, customer shipping speed, carrier delivery, product receipt, creator availability, production, and Amazon review.
Are product samples returned?
No. A sample sent to an assigned influencer is provided for creating the video and is not returned.
Can I download or reuse the finished video outside Amazon?
No. The standard Shoppable Video service is for Amazon use and does not include a raw file, download, or off-Amazon usage rights.
Can I cancel or request a refund?
Cancellation and refund requests are reviewed case by case. Contact customer support with the order ID so the team can review the order's current status.
Can one order cover multiple products?
No. Each order and creative brief are for one product. Place separate orders for videos covering different products.
When something needs attention
Troubleshooting and support
- My first purchase does not appear after sign-in.
- Confirm that the Shoppable account uses the same email used during checkout. If it still does not appear, contact customer support with the purchase email and payment details.
- Payment is still finalizing.
- Allow the payment confirmation screen to refresh. If the order remains pending, contact support instead of placing a duplicate order.
- I cannot finish the creative brief.
- Check all required brand, product, video-style, and talking-point fields. AI suggestions are optional assistance and can be replaced with your own direction.
- I need an influencer shipping address.
- Wait until the order reaches Ship Samples, then open the Influencer information from My Orders. Shipping details become available after assignment.
- I entered incorrect tracking information.
- Contact customer support with the order ID, influencer, correct carrier, and correct tracking number.
- The order is complete, but the video is not on my listing.
- Order Complete means the influencer submitted the content. Amazon independently controls review time, approval, and placement.
Still need help?
Choose the right support path
Include the order ID whenever the question concerns an existing purchase.